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Several new technology platforms with the intention of improving culturally competent care in the U.S. and offering solutions unique to communities of color are growing rapidly. Health in Her Hue , for example, was founded in 2018 by Ashlee Wisdom to match Black women and other women of color to culturally sensitive doctors, doulas, nurses, and therapists. The site had 34,000 visitors in its first two weeks. Another example is Hurdle , which was founded by Kevin Dedner in 2018. The company’s mission is to help patients finds therapists who put culture first, making mental health care more inclusive of people of color. Erica Plybeah founded MedHaul in 2017 to provide transportation to medical appointments. The service is available to everyone but was created with those more likely to experience transportation challenges in mind, such as people of color, those with lower income, and those in rural areas. Clinify Health works with community health centers and independent clinics in underserved communities to promote preventive care. They do this by analyzing medical and social data for physicians to identify at-risk patients with the intention of helping them avoid emergency room visits. These and other new companies are focused on making health care more inclusive and equitable for people of color and removing barriers to treatment. “The last thing you want to do when you go into the doctor’s office is feel like you have to put on an armor and feel like you have to fight the person or . . . be at odds with the person who’s supposed to be helping you on your health journey,” Ms. Wisdom said. “And that’s oftentimes the position that Black people, and largely also Black women, are having to deal with as they’re navigating health care. And it just should not be the case.” Source: Kaiser Health News , November 29, 2021.

February 2022

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